There was a time when reading about music was enough to set it in your mind and eventually lead to a purchase, songs unheard.
The Jam—who emulated much and in turn produced much to emulate—was probably my first example of this. I still remember the thrilling ride all the way up the tedious highway to Woodfield Mall to visit a music shop that had such alternative/British stuff. I bought the cassette of their second album, This Is The Modern World, and listened to it on the drive home.
It was the first scrap of music I’d ever heard by The Jam, but reading about them I had to check it out; I had decided they were for me. Thought of as a rushed, mediocre second album, it remains a favorite for this association, not to mention the music being damn good too. Critics. Interesting knowing what the first song you heard by a band was: “The Modern World” in this case.
In the mid 2000s, I read snippet (p)reviews of albums or concerts by CSS and Blonde Redhead. The former was a cheeky comet in the night that holds up pretty well (the album’s still in my “best albums” storage case). Blonde Redhead, the beginning of an intoxicating latter-half-of-my-life relationship. (More on them another day, for sure.)

Cansei de Ser Sexy, with clipped art that intro’d me to the group.
It’s hard to capture how many singles and albums were dreamed of and bought thanks to the Encyclopedia of British Beat Groups & Solo Artists of the Sixties by Omnibus Press. I learned of The Flowerpot Men, a zippy Salvation Army Band, and true obscurities like Beau Brummell (“I Know Know Know”) and Bruno (who produced “a brace of singles”). There was Forest with their “gentle, swirling music”—an only partially applicable description of their brace of albums.
There were cool low-tech images: a gorgeous pelvic-thrust of a picture of Elkie Brooks (still never listened to her music) and a dot matrix masterpiece of a laughing Freddie Garrity.
Record catalogs had an effect too, with names of songs sticking in my head and often ending up purchased and revolving on my record player—the only way to hear the lyrics to these tantalizing scraps of music history. There was really no other way to hear an obscure song unless you wanted to pester a local DJ who just might have a dusty record lying around somewhere. And what if the song was embarrasingly bad?
And then there’s songs you’d hear on the radio. Usually one song was all it took, and maybe a little sampling in the record shop. It was acquired—purchased, or a copy obtained from a friend. Ahhhh, good old days.
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